Handbook of Tourist Behavior - Couverture souple

Couverture souple

ISBN 10 : 0415542812 ISBN 13 : 9780415542814

Editeur : Routledge, 2012

Synopsis

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

A propos du livre

À propos de l'auteur

Metin Kozak is Associate Professor in the School of Tourism and Hotel Management, Mugla University, Turkey. As a visiting scholar, he has recently been to the University of Namur, Belgium. He is the author of several books and has widely published in several tourism and hospitality journals.

Alain Decrop is Professor of Marketing at the Louvain School of Management and a member of CeRCLe (Center for Research on Consumption and Leisure) at the University of Namur, Belgium. His works have been published in journals such as Annals of Tourism Research, Tourism Management, the Journal of Travel and Tourism Marketing and Tourism Analysis, as well as in many books.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0415542812
• ISBN 13: 9780415542814
• Reliure: Broché
• Nombre de pages: 286
• Éditeur: Kozak Metin
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne