Event Policy: From Theory to Strategy - Couverture rigide

Foley, Malcolm; McGillivray, David; McPherson, Gayle

Couverture rigide

ISBN 10 : 0415548322 ISBN 13 : 9780415548328

Editeur : Routledge, 2011

Synopsis

As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management.

A propos du livre

À propos de l'auteur

Malcolm Foley is Vice Principal and Executive Dean at the University of the West of Scotland.

David McGillivray is a Reader in Events and Culture within the School of Creative and Cultural Industries at the University of the West of Scotland.

Gayle McPherson is a Professor of Events and Cultural Policy within the School of Creative and Cultural Industries at the University of the West of Scotland.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0415548322
• ISBN 13: 9780415548328
• Reliure: Relié
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne