Event Policy: From Theory to Strategy - Couverture souple

Foley, Malcolm; McGillivray, David; McPherson, Gayle

 
9780415548335: Event Policy: From Theory to Strategy

Synopsis

As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management.

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À propos de l?auteur

Malcolm Foley is Vice Principal and Executive Dean at the University of the West of Scotland.

David McGillivray is a Reader in Events and Culture within the School of Creative and Cultural Industries at the University of the West of Scotland.

Gayle McPherson is a Professor of Events and Cultural Policy within the School of Creative and Cultural Industries at the University of the West of Scotland.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780415548328: Event Policy: From Theory to Strategy

Edition présentée

ISBN 10 :  0415548322 ISBN 13 :  9780415548328
Editeur : Routledge, 2011
Couverture rigide