Mapping Strategic Diversity - Couverture souple

Jacobs, Dany

Couverture souple

ISBN 10 : 0415550246 ISBN 13 : 9780415550246

Editeur : Routledge, 2009

Synopsis

In his influential work, Strategy Safari, Henry Mintzberg and his colleagues presented ten schools of strategic thought. In this impressive book, Dany Jacobs demonstrates that the real world of strategic management is much wider and richer.

In Mapping Strategic Diversity, Jacobs distinguishes between 'cockpit theories' of strategy, which bring rational analysis to the forefront, and process-oriented social science approaches, which bring in a wider array of influences to the theory and practice of business planning. Presenting 22 different approaches to strategy making, this book:

• provides a comprehensive overview of the field
• guides the reader in developing theoretical and practical skills
• helps develop both high and low level strategic thinking

This textbook is a useful analysis for practising managers, but really comes into its own as an advanced introduction to the field of strategic management; having read this book, students are fully armed to enter the strategy jungle!

A propos du livre

À propos de l'auteur

Dany Jacobs is Professor of Industrial Dynamics and Innovation Policy at the University of Amsterdam and Professor of Art, Culture and Economy at the Universities of Applied Science ArtEZ and HAN in Arnhem, the Netherlands. He has been active in the field of innovation for more than 20 years.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0415550246
• ISBN 13: 9780415550246
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 256
• Coordonnées du fabricant: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Royaume-Uni
• Personne responsable: non disponible