Creative Problem Solving for Managers - Couverture souple

Proctor, Tony

 
9780415551106: Creative Problem Solving for Managers
Couverture souple
ISBN 10 : 0415551102 ISBN 13 : 9780415551106
Editeur : Routledge, 2009

Synopsis

The regularity with which the term 'solutions' is used in management speak suggests that management is largely about problem solving. To suggest that thinking creatively is a useful skill in solving a problem may be stating the obvious, but experience tells us that under pressure, managers tend to fall back on the 'tried and tested' rather than the new and creative.

This text provides an essential introduction to the ideas and skills of solving problems creatively. It demonstrates:

  • how and why people are blocked in their thinking

  • how this impairs the creative problem solving process

  • how creative problem solving techniques can help overcome these difficulties

Theories of creative thinking are critically examined and utilised to explore the variety of techniques that can be employed to discover insights into difficult management problems. Using case studies and case histories together with extensive diagrams, examples and thought-provoking questions, Creative Problem Solving for Managers provides the most up-to-date and extensive approach to this important topic.

This refreshing new edition will prove essential reading on the growing number of 'creativity management' classes springing up in business schools and will also be a helpful read on a range of other modules that require a creative mindset.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Tony Proctor is Emiritus Professor in Marketing at the University of Chester, UK. His research interests lie in creativity, organizational studies and marketing. He has published a number of books, as well as papers in academic journals and conferences.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2009
Langue
anglais
ISBN 10 
0415551102
ISBN 13 
9780415551106
Reliure
Broché
Numéro d'édition
3
Nombre de pages
352
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780415345422: Creative Problem Solving for Managers: Developing Skills for Decision-Making and Innovation

Edition présentée

ISBN 10 :  0415345421 ISBN 13 :  9780415345422
Editeur : Routledge, 2005
Couverture souple