Contemplating Corporate Marketing, Identity and Communication - Couverture rigide

Couverture rigide

ISBN 10 : 0415577438 ISBN 13 : 9780415577434

Editeur : Routledge, 2010

Synopsis

Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.

A propos du livre

À propos de l?auteur

Klement Podnar is Head of Marketing Communication and Public Relations at the University of Ljubljana, Slovenia. He researches corporate identity, image and reputation, organizational identification, corporate communications and marketing and has published in numerous journals, including the Corporate Reputation Review and the Journal of Marketing Communications.

John M. T. Balmer is Professor of Corporate Marketing at Brunel Business School, UK. His articles on the corporate identity, corporate branding and corporate marketing have been published in leading journals including the California Management Review, the European Journal of Marketing and the Journal of Business Ethics. He is Founder, Chairman and Conference Organiser of the International Corporate Identity Group (ICIG).

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0415577438
• ISBN 13: 9780415577434
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 176
• Éditeur: Podnar Klement, Balmer John
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne