Articles liés à The Marketisation of Higher Education and the Student...
Synopsis
This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to fully explore the issues and experiences of education as a commodity.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Mike Molesworth is Senior Lecturer in Online Marketing and Consumer Behaviour at the Media School, Bournemouth University, UK.
Richard Scullion is Senior Lecturer in Marketing Communications and Political Communications at the Media School, Bournemouth University, UK.
Elizabeth Nixon is Lecturer in Marketing Communications at the Media School, Bournemouth University, UK.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Marketisation of Higher Education and the Student as Consumer
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Paperback. Etat : Very Good. The Marketisation of Higher Education and the Student as Consumer This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780415584470
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The Marketisation of Higher Education and the Student as Consumer
Edité par
Routledge, 2010
ISBN 10 : 0415584477
ISBN 13 : 9780415584470
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paperback. Etat : Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. N° de réf. du vendeur rev4918811373
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The Marketisation of Higher Education and the Student as Consumer
Edité par
Routledge 28/09/2010, 2010
ISBN 10 : 0415584477
ISBN 13 : 9780415584470
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Vendeur : Bahamut Media, Reading, Royaume-Uni
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Paperback. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780415584470
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The Marketisation of Higher Education and the Student as Consumer
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Routledge, 2010
ISBN 10 : 0415584477
ISBN 13 : 9780415584470
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Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
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Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-C-087-03957
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The Marketisation of Higher Education and the Student as Consumer
Edité par
Routledge, 2010
ISBN 10 : 0415584477
ISBN 13 : 9780415584470
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR006906623
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The Marketisation of Higher Education and the Student as Consumer
Edité par
Taylor & Francis Ltd, United Kingdom, London, 2010
ISBN 10 : 0415584477
ISBN 13 : 9780415584470
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Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Fair. Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet consumer demands.Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and profits. Students view the opportunity to gain a degree as a right, and a service which they have paid for, demanding a greater choice and a return on their investment. Changes in higher education have been rapid, and there has been little critical research into the implications. This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining: the international and financial context of marketisationthe new purposes of universities the implications of university branding and promotion league tables and student surveys vs. quality of education the higher education market and distance learning students as active consumers in the co-creation of value changing student experiences, demands and focus.With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many. . A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. N° de réf. du vendeur GOR015095181
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The Marketisation of Higher Education and the Student as Consumer
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Routledge, 2010
ISBN 10 : 0415584477
ISBN 13 : 9780415584470
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The Marketisation of Higher Education and the Student as Consumer
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Routledge, London & New York, 2011
ISBN 10 : 0415584477
ISBN 13 : 9780415584470
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Etat : Very Good. - Corners bumped and creased and covers a little rubbed, especially to edges - Spine ends bumped - Edges of text block a little stained - Book ow/ solid, clean and bright - xiv/248 pages. N° de réf. du vendeur 634427
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The Marketisation of Higher Education and the Student as Consumer
Edité par
Routledge, 2011
ISBN 10 : 0415584477
ISBN 13 : 9780415584470
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780415584470. N° de réf. du vendeur 5961676
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The Marketisation of Higher Education and the Student as Consumer
Edité par
Routledge, 2011
ISBN 10 : 0415584477
ISBN 13 : 9780415584470
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780415584470. N° de réf. du vendeur 5961678
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