Values-based Service for Sustainable Business: Lessons from IKEA (Routledge Studies in Management, Organizations and Society) - Couverture souple

Edvardsson, Bo; Enquist, Bo

Couverture souple

ISBN 10 : 0415620392 ISBN 13 : 9780415620390

Editeur : Routledge, 2011

Synopsis

The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzes a large organization (IKEA) as a basis for values based service for sustainable business. The authors provide an overview of the history of IKEA and the social and environmental perspectives that have acted as driving forces for creating economic value. They go on to develop values-based service thinking within the areas of service experience, service brand, and service leadership. The book concludes by comparing IKEA to other values-based service companies (such as Starbucks, H&M, and Body Shop); from these reflections, the book presents the key principles for a sustainable, values-based service business.

A propos du livre

À propos de l?auteur

Bo Edvardsson is professor and Director of CTF-Service Research Center at Karlstad University, Sweden.

Bo Enquist is associate professor at CTF-Service Research Center at Karlstad University, Sweden.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0415620392
• ISBN 13: 9780415620390
• Reliure: Broché
• Nombre de pages: 144
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne