Articles liés à Making Media Content

9780415649841: Making Media Content
Couverture souple
ISBN 10 : 0415649846 ISBN 13 : 9780415649841
Editeur : Routledge, 2013

Synopsis

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.

This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

John A. Fortunato

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2013
Langue
anglais
ISBN 10 
0415649846
ISBN 13 
9780415649841
Reliure
Broché
Nombre de pages
264
Coordonnées du fabricant
non disponible
Personne responsable
non disponible