The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace - Couverture rigide

 
9780415668927: The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace
Couverture rigide
ISBN 10 : 0415668921 ISBN 13 : 9780415668927
Editeur : Routledge, 2011

Synopsis

This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world.

This book was published as a special issue of the Journal of Marketing Communications.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Don E. Schultz, Emeritus Professor-in-Service, The Medill School, Northwestern University is generally acknowledged as the founding father of Integrated Marketing Communication (IMC). He was the founding editor of the Journal of Direct Marketing, has researched and written extensively in the trade and academic press, while publishing 24 books and over 150 journal articles.

Charles H. Patti, James M. Cox Professor of Customer Experience Management, University of Denver, and Professor Emeritus, Queensland University of Technology (Brisbane, Australia). He is the author of ten books and dozens of articles, book chapters, and cases on integrated marketing communication, marketing management, and customer experience. He serves on thirteen editorial boards and was named the Marketing Educator of the Year by the Marketing Educators' Association.

Philip J. Kitchen is Dean of the Faculty of Business and Professor of Marketing at Brock University in Canada. Previously he has held Professorships at Hull University and Queen's University, UK. He is the Founder and current Editor of the Journal of Marketing Communications (Taylor & Francis). He has published 13 books, and over 100 academic journal articles. He is also Associate Professor of Marketing at ESC Rennes, France.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2011
Langue
anglais
ISBN 10 
0415668921
ISBN 13 
9780415668927
Reliure
Relié
Nombre de pages
142
Éditeur
Schultz Don, Patti Charles, Kitchen Philip
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781138008946: The Evolution of Integrated Marketing Communications

Edition présentée

ISBN 10 :  113800894X ISBN 13 :  9781138008946
Editeur : Routledge, 2014
Couverture souple