Articles liés à E-Marketing: Applications of Information Technology...

E-Marketing: Applications of Information Technology and the Internet Within Marketing - Couverture rigide

Molenaar, Cor

 
9780415677271: E-Marketing: Applications of Information Technology and the Internet Within Marketing
Couverture rigide
ISBN 10 : 0415677270 ISBN 13 : 9780415677271
Editeur : Routledge, 2011

Synopsis

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant.

In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization.

Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Cor Molenaar is Professor of e-Marketing and Distance Selling at Rotterdam School of Management (Erasmus University, The Netherlands) and is the founder and director of eXQuo Consultancy

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2011
Langue
anglais
ISBN 10 
0415677270
ISBN 13 
9780415677271
Reliure
Relié
Nombre de pages
252
Coordonnées du fabricant
non disponible
Personne responsable
non disponible