The Marketing Book - Couverture rigide

Couverture rigide

ISBN 10 : 041570376X ISBN 13 : 9780415703765

Editeur : Routledge, 2016

Synopsis

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.

A propos du livre

À propos de l'auteur

Michael J Baker is Emeritus Professor of Marketing at the University of Strathclyde, UK. He founded the Department of Marketing in 1971.

Susan Hart will be Dean of Durham University Business School from July 2016, prior to this she was Dean and Associate Deputy Principal at the University of Strathclyde, UK

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 041570376X
• ISBN 13: 9780415703765
• Reliure: Relié
• Nombre de pages: 678
• Éditeur: Baker Michael, Hart Susan
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne