Articles liés à Creative Problem Solving for Managers: Developing skills...
Creative Problem Solving for Managers: Developing skills for decision making and innovation - Couverture rigide
L'édition de cet ISBN n'est malheureusement plus disponible.
Présentation de l'éditeur
Stimulating and developing the creative potential of all members of an organization (not just those in the more traditionally creative functions such as design or research and development) is widely seen as contributing to performance and results. This textbook introduces ideas, skills and models to help students understanding how creative thinking can aid problem-solving.
The latest edition of this well-regarded book brings the story up to date whilst retaining popular features such as case studies and case histories together with extensive diagrams, examples and thought-provoking questions. New to this edition are sections on thinking styles and types, creativity and its role in innovation, implementation, and software aids to creativity.
This rounded textbook will continue to be an ideal resource for a range of courses and modules across the business school curriculum including problem-solving, strategic management, creativity and innovation management.
Biographie de l'auteur
Tony Proctor is Emeritus Professor in Marketing at the University of Chester, UK
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurRoutledge
- Date d'édition2013
- ISBN 10 0415714028
- ISBN 13 9780415714020
- ReliureRelié
- Langueanglais
- Numéro d'édition4
- Nombre de pages384
(Aucun exemplaire disponible)
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