Creative Problem Solving for Managers - Couverture souple

Proctor, Tony

 
9780415714037: Creative Problem Solving for Managers
Couverture souple
ISBN 10 : 0415714036 ISBN 13 : 9780415714037
Editeur : Routledge, 2013

Synopsis

Stimulating and developing the creative potential of all members of an organization (not just those in the more traditionally creative functions such as design or research and development) is widely seen as contributing to performance and results. This textbook introduces ideas, skills and models to help students understanding how creative thinking can aid problem-solving.

The latest edition of this well-regarded book brings the story up to date whilst retaining popular features such as case studies and case histories together with extensive diagrams, examples and thought-provoking questions. New to this edition are sections on thinking styles and types, creativity and its role in innovation, implementation, and software aids to creativity.

This rounded textbook will continue to be an ideal resource for a range of courses and modules across the business school curriculum including problem-solving, strategic management, creativity and innovation management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Tony Proctor is Emeritus Professor in Marketing at the University of Chester, UK

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2013
Langue
anglais
ISBN 10 
0415714036
ISBN 13 
9780415714037
Reliure
Broché
Numéro d'édition
4
Nombre de pages
384
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780415714020: Creative Problem Solving for Managers: Developing skills for decision making and innovation

Edition présentée

ISBN 10 :  0415714028 ISBN 13 :  9780415714020
Editeur : Routledge, 2013
Couverture rigide