This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory, and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Featuring exercises, sample student papers, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Stephen M. Croucher is Professor at Massey University, New Zealand. He is co-author of Understanding Communication Research Methods.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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