Perspectives on International Marketing - Re-issued (RLE International Business) - Couverture souple

Couverture souple

ISBN 10 : 0415752094 ISBN 13 : 9780415752091

Editeur : Routledge, 2014

Synopsis

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan.

The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

A propos du livre

À propos de l?auteur

Stanley Paliwoda (Edited by)

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 0415752094
• ISBN 13: 9780415752091
• Reliure: Broché
• Nombre de pages: 392
• Éditeur: Paliwoda Stanley
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible