Marketing: The Basics - Couverture souple

Moore, Karl; Pareek, Niketh

 
9780415779005: Marketing: The Basics
Couverture souple
ISBN 10 : 0415779006 ISBN 13 : 9780415779005
Editeur : Routledge, 2009

Synopsis

'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement

If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:

  • Explains the fundamentals of marketing and useful concepts such as the Long Tail

  • Includes an international range of topical case studies, such as Obama's presidential campaign, Facebook, and Google

  • Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study

This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Karl Moore is an Associate Professor in the Factulity of Management at McGill University and Associate Fellow at Templeton College, Oxford. He has been identified as being among a group of the 'world's greatest business thinkers' in Business Strategy Review (Winter, 2005).

Niketh Pareek is a journalist and management consultant specializing in online business strategy and digital marketing. His articles and commentary have appeared in several national and local Canadian newspapers, including The Globe and Mail, The National Post, The Hill Times, and The Montreal Gazette.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2009
Langue
anglais
ISBN 10 
0415779006
ISBN 13 
9780415779005
Reliure
Broché
Numéro d'édition
2
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780415778992: Marketing

Edition présentée

ISBN 10 :  0415778999 ISBN 13 :  9780415778992
Editeur : Routledge, 2009
Couverture rigide