Small Business Exposed - Couverture souple

Holmes, Scott; Schaper, Michael T.

 
9780415790192: Small Business Exposed
Couverture souple
ISBN 10 : 0415790190 ISBN 13 : 9780415790192
Editeur : Routledge, 2018

Synopsis

This book is a look into the world of the small business owner through their eyes - how the five different "tribes" of business perceive the world around them, how they run their businesses, their motivations and goals. It's not another "how to" book or an academic treatise.

Everyone's needs and hopes are different; however, by using cutting-edge social scientific research techniques, we break the business community into five groups (or tribes): The Seekers, Whatnows, Drifters, Satisficers and Digitals. Each tribe has its own set of issues. And there are also some things which cut across all the tribes - the consistent elements in small business owners' DNA. Understanding which tribe you belong to could make the difference in growing your business - or help you better advise businesses to achieve their goals.

Small Business Exposed will bridge the gap between the frontiers of small business research and the popular business book market. As such, it will become an essential text not only for the small businessperson, but also enter the libraries of advisors, accountants, bankers and anyone else with a vested interest in the business economy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Professor Scott Holmes is the Senior Deputy Vice Chancellor and Vice President; Dean, School of Business; and Professor of Public Policy at The Whitlam Institute, Western Sydney University. He holds honorary Professorships at the University of Queensland, Australia and the University of Economics Ho Chi Minh City, Vietnam.

Dr Michael T. Schaper is the Deputy Chairman of the Australian Competition and Consumer Commission and a former Small Business Commissioner. In 2009 he was named Australia's "National Small Business Champion". He is also an Adjunct Professor at several Australian universities.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2018
Langue
anglais
ISBN 10 
0415790190
ISBN 13 
9780415790192
Reliure
Broché
Nombre de pages
196
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne

Autres éditions populaires du même titre

9780415790185: Small Business Exposed: The Tribes That Drive Economies

Edition présentée

ISBN 10 :  0415790182 ISBN 13 :  9780415790185
Editeur : Routledge, 2018
Couverture rigide