Articles liés à International Business: Strategy and the Multinational...

International Business: Strategy and the Multinational Enterprise - Couverture rigide

Parboteeah, K. Praveen; Cullen, John B.

 
9780415800570: International Business: Strategy and the Multinational Enterprise
Couverture rigide
ISBN 10 : 0415800579 ISBN 13 : 9780415800570
Editeur : Routledge, 2009

Synopsis

This book covers the same material and more when compared with other international business texts, yet it is priced for the student's pocketbook.

A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies. From the student's point of view, the approach is designed to answer the questions of "why do I really need to know all of this stuff?"

Unfortunately, the companion website for this book is no longer available. If you would like access to the materials, please contact SalesHSS@taylorandfrancis.com.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

John B. Cullen is a Professor in the Department of Management, Washington State University

K. Praveen Parboteeah is Associate Professor in the College of Business, University of Wisconsin, Whitewater

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2009
Langue
anglais
ISBN 10 
0415800579
ISBN 13 
9780415800570
Reliure
Relié
Numéro d'édition
1
Nombre de pages
528
Coordonnées du fabricant
non disponible
Personne responsable
non disponible