Articles liés à Managerial Economics
L'édition de cet ISBN n'est malheureusement plus disponible.
Synopsis
Now in its fourth edition, Ivan Png's Managerial Economics has been extensively revised with :
- a completely new introductory chapter emphasizing decision-making and behavioral biases
- intensive application to current issues including the sub-prime financial crisis and global competition
- streamlined presentation focusing on the economics that managers need to know.
As always, the text presents the key concepts of micro-economics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance.
The new fourth edition is updated with fresh up-to-date discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of micro-economic principles to management.
Truly useful economics for managers.
An accompanying website, featuring a wealth of supplementary material, is available at http://www.comp.nus.edu.sg/~ipng/ed4.htm
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Ivan Png is the Lim Kim San Professor in the School of Business and Professor of Economics and Information Systems at the National University of Singapore. Previously, Dr. Png was a faculty member at the Anderson School, University of California, Los Angeles (1985-96) and the Hong Kong University of Science & Technology (1993-96). He is the author of Managerial Economics, which has been published in multiple editions and adapted into Chinese (traditional and simplified characters) and Korean. He received the NUS-UCLA Executive MBA Teaching Excellence Award, 2008. Dr Png is an independent director of Healthway Medical Corporation Ltd. He was a nominated MP (10th Parliament of Singapore), 2005-06, member of the Trustworthy Computing Academic Advisory Board, Microsoft Corporation, 2006-10, and an independent director of Hyflux Water Trust Management Pte Ltd, 2007-2011.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurRoutledge
- Date d'édition2012
- ISBN 10 0415809487
- ISBN 13 9780415809481
- ReliureRelié
- Langueanglais
- Numéro d'édition4
- Nombre de pages384
- Coordonnées du fabricantnon disponible
(Aucun exemplaire disponible)
Chercher: Créez une demandeVous ne trouvez pas le livre que vous recherchez ? Nous allons poursuivre vos recherches. Si l'un de nos libraires l'ajoute aux offres sur AbeBooks, nous vous le ferons savoir !
Créez une demande
