Business Model Innovation - Couverture souple

Afuah, Allan

Couverture souple

ISBN 10 : 0415817404 ISBN 13 : 9780415817400

Editeur : Routledge, 2014

Synopsis

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. The book investigates how organizations can use innovations in business models to take advantage of entrepreneurial opportunities from:

• Crowdsourcing and open innovation

• Long Tails

• Social media

• Disruptive technologies

• Less-is-more innovations

• Network effects

• Scarcity of complementary capabilities

The book also looks at the ways firms can use innovations in business models to exploit or defend against threats. With twelve supplementary cases to help readers apply the concepts and techniques, this book is a must-have for anyone looking to understand the fundamentals of business model innovation.

A propos du livre

À propos de l'auteur

Allan Afuah is Professor of Corporate Strategy and International Business at the Ross School of Business at the University of Michigan, USA.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 0415817404
• ISBN 13: 9780415817400
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 376
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible