Fundraising Management: Analysis, Planning and Practice

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9780415831581: Fundraising Management: Analysis, Planning and Practice

Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Biographie de l'auteur :

Adrian Sargeant is Professor of Fundraising and Nonprofit Marketing at Plymouth University, UK. He was formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University, USA. He holds visiting appointments at Avila University and the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology in Brisbane, Australia.

Elaine Jay is a specialist in individual fundraising with over 20 years of experience. She has worked with a number of UK charities including the RSPCA, NSPCC and the Wildlife Trusts as well as with some of the main agencies serving the charity sector.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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1.

Sargeant,A., Jay,E.
Edité par T&F India (2015)
ISBN 10 : 041583158X ISBN 13 : 9780415831581
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Description du livre T&F India, 2015. Soft cover. État : New. International Edition. Territorial restriction maybe printed on the book. International Edition. Different ISBN and Cover image but contents are same as US edition. N° de réf. du libraire 343361

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Sargeant A
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ISBN 10 : 041583158X ISBN 13 : 9780415831581
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Description du livre Routledge, New Delhi, 2015. Soft cover. État : New. International Edition. Different ISBN and Cover image but contents are same as US edition. N° de réf. du libraire 271646

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Sargeant,A., Jay,E.
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Description du livre État : Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. N° de réf. du libraire ABESTTND9329

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Adrian Sargeant, Elaine Jay
Edité par Taylor and Francis 2014-07-18, London (2014)
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Description du livre Taylor and Francis 2014-07-18, London, 2014. paperback. État : New. N° de réf. du libraire 9780415831581

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Elaine Jay Adrian Sargeant
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Description du livre État : New. Brand New books on affordable price.Shipping method: Standard & Expedite, Standard takes 7-8 and Expedited takes 4-6 working days. Due to the constantly changing USPS regulations regarding shipments to APO/FPO addresses we are not currently shipping. N° de réf. du libraire 041583158X-P07

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Adrian Sargeant, Elaine Jay
Edité par Taylor Francis Ltd, United Kingdom (2014)
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Description du livre Taylor Francis Ltd, United Kingdom, 2014. Paperback. État : New. 3rd Revised edition. 244 x 172 mm. Language: English . Brand New Book. Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without. N° de réf. du libraire AA69780415831581

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Adrian Sargeant, Elaine Jay
Edité par Taylor Francis Ltd, United Kingdom (2014)
ISBN 10 : 041583158X ISBN 13 : 9780415831581
Neuf(s) Paperback Quantité : 10
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The Book Depository
(London, Royaume-Uni)
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Description du livre Taylor Francis Ltd, United Kingdom, 2014. Paperback. État : New. 3rd Revised edition. 244 x 172 mm. Language: English . Brand New Book. Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without. N° de réf. du libraire AA69780415831581

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Adrian Sargeant, Elaine Jay
Edité par Routledge 2014-07-18 (2014)
ISBN 10 : 041583158X ISBN 13 : 9780415831581
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Description du livre Routledge 2014-07-18, 2014. État : New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. N° de réf. du libraire NU-GRD-05122366

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Adrian Sargeant, Elaine Jay
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Description du livre Taylor & Francis Ltd. Paperback. État : new. BRAND NEW, Fundraising Management: Analysis, Planning and Practice (3rd Revised edition), Adrian Sargeant, Elaine Jay, Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without. N° de réf. du libraire B9780415831581

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Adrian Sargeant
Edité par Routledge (2014)
ISBN 10 : 041583158X ISBN 13 : 9780415831581
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Description du livre Routledge, 2014. PAP. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire GB-9780415831581

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