Fundraising Management: Analysis, Planning and Practice

Note moyenne 4
( 5 avis fournis par Goodreads )
 
9780415831581: Fundraising Management: Analysis, Planning and Practice

Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation.

This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention.

Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

About the Author :

Adrian Sargeant is Professor of Fundraising and Nonprofit Marketing at Plymouth University, UK. He was formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University, USA. He holds visiting appointments at Avila University and the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology in Brisbane, Australia.

Elaine Jay is a specialist in individual fundraising with over 20 years of experience. She has worked with a number of UK charities including the RSPCA, NSPCC and the Wildlife Trusts as well as with some of the main agencies serving the charity sector.

Review :

‘As well as being the core text for students of the Institute of Fundraising Certificate and Diploma in Fundraising, this book is simply a ‘must have’ in the library of any practising fundraiser, no matter how experienced. Featuring brand new chapters on Digital Communications and Social Media, the latest thinking on donor behaviour and a plethora of case study material, this new edition is bang up to date with the very latest best practice.’ - Paul Marvell, Director of Professional Development and Membership, Institute of Fundraising

‘No other book provides such an authoritative, clear and interesting overview of all the key issues and debates in fundraising. This is the only core text that I recommend to my students and I am grateful to Adrian Sargeant and Elaine Jay for updating this book so that it covers all of the newly emerging issues affecting those who practice and study fundraising.’ - Dr Beth Breeze, Director, Centre for Philanthropy, University of Kent

‘Fundraising Management is absolutely the first go-to for the fundraiser moving into management. The case studies are inspiring, the academic theory sound and, most of all, it provides all the essential check-lists one needs to create plans and to manage teams and fundraising programmes effectively. The structure, level of detail and precision of analysis give the answers to almost any strategic challenge or opportunity a fundraising manager will face. The examples show how the very best have overcome their challenges and seized their opportunities. Fundraising Management is a crystal clear guide, essential reading for the ambitious fundraiser.’ - Alan Clayton, Creative Director, Revolutionise Clayton Burnett

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Meilleurs résultats de recherche sur AbeBooks

1.

Adrian Sargeant, Elaine Jay
Edité par Taylor and Francis 2014-07-18, London (2014)
ISBN 10 : 041583158X ISBN 13 : 9780415831581
Neuf(s) paperback Quantité : > 20
Vendeur
Blackwell's
(Oxford, OX, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Taylor and Francis 2014-07-18, London, 2014. paperback. État : New. N° de réf. du libraire 9780415831581

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 48,24
Autre devise

Ajouter au panier

Frais de port : EUR 3,38
De Royaume-Uni vers France
Destinations, frais et délais

2.

Adrian Sargeant, Elaine Jay
Edité par Taylor Francis Ltd, United Kingdom (2014)
ISBN 10 : 041583158X ISBN 13 : 9780415831581
Neuf(s) Paperback Quantité : 10
Vendeur
The Book Depository
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Taylor Francis Ltd, United Kingdom, 2014. Paperback. État : New. 3rd Revised edition. Language: English . Brand New Book. Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without. N° de réf. du libraire AA69780415831581

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 54,05
Autre devise

Ajouter au panier

Frais de port : EUR 1,35
De Royaume-Uni vers France
Destinations, frais et délais

3.

Adrian Sargeant
Edité par Routledge
ISBN 10 : 041583158X ISBN 13 : 9780415831581
Neuf(s) Paperback Quantité : 1
Vendeur
THE SAINT BOOKSTORE
(Southport, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Routledge. Paperback. État : New. New copy - Usually dispatched within 2 working days. N° de réf. du libraire B9780415831581

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 49,87
Autre devise

Ajouter au panier

Frais de port : EUR 7,84
De Royaume-Uni vers France
Destinations, frais et délais

4.

Sargeant, Adrian
Edité par Routledge (2014)
ISBN 10 : 041583158X ISBN 13 : 9780415831581
Neuf(s) Quantité : 2
Vendeur
Books2Anywhere
(Fairford, GLOS, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Routledge, 2014. PAP. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire GB-9780415831581

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 47,12
Autre devise

Ajouter au panier

Frais de port : EUR 11,28
De Royaume-Uni vers France
Destinations, frais et délais

5.

SARGEANT, ADRIAN; JAY, ELAINE
Edité par Routledge (2014)
ISBN 10 : 041583158X ISBN 13 : 9780415831581
Neuf(s) Paperback Quantité : 1
Vendeur
Herb Tandree Philosophy Books
(Stroud, GLOS, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Routledge, 2014. Paperback. État : NEW. 9780415831581 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. N° de réf. du libraire HTANDREE0738250

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 56,94
Autre devise

Ajouter au panier

Frais de port : EUR 9,03
De Royaume-Uni vers France
Destinations, frais et délais

6.

Sargeant, Adrian/ Jay, Elaine
Edité par Routledge (2013)
ISBN 10 : 041583158X ISBN 13 : 9780415831581
Neuf(s) Paperback Quantité : 2
Vendeur
Revaluation Books
(Exeter, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Routledge, 2013. Paperback. État : Brand New. 3rd revised edition. 440 pages. 9.69x6.93x0.79 inches. In Stock. N° de réf. du libraire __041583158X

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 63,31
Autre devise

Ajouter au panier

Frais de port : EUR 6,77
De Royaume-Uni vers France
Destinations, frais et délais

7.

Sargeant, Adrian/ Jay, Elaine
ISBN 10 : 041583158X ISBN 13 : 9780415831581
Neuf(s) Quantité : 1
Vendeur
GreatBookPrices
(Columbia, MD, Etats-Unis)
Evaluation vendeur
[?]

Description du livre État : New. N° de réf. du libraire 20395865-n

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 67,62
Autre devise

Ajouter au panier

Frais de port : EUR 10,22
De Etats-Unis vers France
Destinations, frais et délais

8.

Sargeant, Adrian
ISBN 10 : 041583158X ISBN 13 : 9780415831581
Neuf(s) Quantité : > 20
Vendeur
Paperbackshop-US
(Wood Dale, IL, Etats-Unis)
Evaluation vendeur
[?]

Description du livre 2014. PAP. État : New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. N° de réf. du libraire VT-9780415831581

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 70,14
Autre devise

Ajouter au panier

Frais de port : EUR 12,78
De Etats-Unis vers France
Destinations, frais et délais

9.

Adrian Sargeant; Elaine Jay
Edité par Taylor Fransis
ISBN 10 : 041583158X ISBN 13 : 9780415831581
Neuf(s) Quantité : > 20
Vendeur
INDOO
(Avenel, NJ, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Taylor Fransis. État : New. Brand New. N° de réf. du libraire 041583158X

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 70,73
Autre devise

Ajouter au panier

Frais de port : EUR 15,34
De Etats-Unis vers France
Destinations, frais et délais

10.

Adrian Sargeant, Elaine Jay
Edité par Taylor Francis Ltd, United Kingdom (2014)
ISBN 10 : 041583158X ISBN 13 : 9780415831581
Neuf(s) Paperback Quantité : 1
Vendeur
The Book Depository US
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Taylor Francis Ltd, United Kingdom, 2014. Paperback. État : New. 3rd Revised edition. Language: English . Brand New Book. Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without. N° de réf. du libraire AAS9780415831581

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 89,44
Autre devise

Ajouter au panier

Frais de port : EUR 1,35
De Royaume-Uni vers France
Destinations, frais et délais

autres exemplaires de ce livre sont disponibles

Afficher tous les résultats pour ce livre