Articles liés à Market-Led Strategic Change
Synopsis
This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Nigel F. Piercy BA, MA, PhD, DLitt, FCIM was previously Associate Dean and Professor of Marketing and Strategy at Warwick Business School, having earlier held a chair in strategic marketing at Cranfield School of Management. Before Cranfield and Warwick, he held the Sir Julian Hodge Chair in Marketing and Strategy at Cardiff Business School.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Market-Led Strategic Change
Edité par
Routledge, 2016
ISBN 10 : 0415834279
ISBN 13 : 9780415834278
Ancien ou d'occasion
Paperback
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Market-Led Strategic Change
Edité par
Routledge, 2016
ISBN 10 : 0415834279
ISBN 13 : 9780415834278
Ancien ou d'occasion
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Market-Led Strategic Change: Transforming the Process of Going to Market
Edité par
Routledge, 2017
ISBN 10 : 0415834279
ISBN 13 : 9780415834278
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780415834278. N° de réf. du vendeur 3988076
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Market-Led Strategic Change: Transforming the process of going to market
Edité par
Routledge, 2016
ISBN 10 : 0415834279
ISBN 13 : 9780415834278
Ancien ou d'occasion
paperback
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paperback. Etat : Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only. N° de réf. du vendeur P-BNZ00305-RAG-20240429-G
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Market-Led Strategic Change
Edité par
Routledge, 2016
ISBN 10 : 0415834279
ISBN 13 : 9780415834278
Ancien ou d'occasion
Couverture souple
Vendeur : Zoom Books Company, Lynden, WA, Etats-Unis
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Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. N° de réf. du vendeur ZBV.0415834279.VG
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Market-Led Strategic Change : Transforming the Process of Going to Market
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : New. N° de réf. du vendeur 25796511-n
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Market-Led Strategic Change (Paperback)
Edité par
Taylor & Francis Ltd, London, 2016
ISBN 10 : 0415834279
ISBN 13 : 9780415834278
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy.This much-anticipated new edition has been carefully updated, now with Nigel Piercys unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercys insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions.If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused. This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780415834278
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Market-Led Strategic Change : Transforming the Process of Going to Market
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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Etat : New. N° de réf. du vendeur 25796511-n
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EUR 74,58
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Market-Led Strategic Change : Transforming the Process of Going to Market
Edité par
Routledge, 2016
ISBN 10 : 0415834279
ISBN 13 : 9780415834278
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 25796511
Acheter D'occasion
EUR 90,09
Expédition à EUR 2,33
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image d'archives
Market-Led Strategic Change: Transforming the process of going to market
Edité par
Taylor & Francis Ltd, 2016
ISBN 10 : 0415834279
ISBN 13 : 9780415834278
Neuf
Paperback / softback
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. N° de réf. du vendeur C9780415834278
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