In today's thoroughly mediated societies people spend many hours in the role of audiences, and powerful organizations, including governments, corporations and schools, reach people via the media. Consequently, how people think about, and organizations treat, audiences has considerable significance.
Meanings of Audiences is a ground-breaking collection that offers original, empirical studies of discourses about audiences, focusing on cultures outside the Western world. It thus examines indigenous conceptions and representations of audiences as revealed through influential talk about audiences in non-Western societies.
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Richard Butsch is Professor of Sociology and Film and Media Studies at Rider University, New Jersey, USA. He is author of The Making of American Audiences from Stage to Television, 1750 to 1990 and The Citizen Audience: Crowds, Publics, and Individuals, and editor of For Fun and Profit: The Transformation of Leisure into Consumption and Media and Public Spheres. He is currently writing a book tentatively titled Screen Culture: A Global History.
Sonia Livingstone is a professor at the Department of Media and Communications, LSE. Her research examines children, young people and the internet; media and digital literacies; the mediated public sphere; audience reception, the public understanding of communications regulation. Her sixteen authored or edited books include Making Sense of Television (1998), Audiences and Publics (2005), The Handbook of New Media (2006), Media Consumption and Public Engagement (2010) and Media Regulation (2012).
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