Generation Y in Consumer and Labour Markets - Couverture rigide

Parment, Anders

Couverture rigide

ISBN 10 : 0415886481 ISBN 13 : 9780415886482

Editeur : Routledge, 2011

Synopsis

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations.

A propos du livre

À propos de l?auteur

Anders Parment, Ph. D., is a research fellow at the Stockholm University School of Business and a well-known speaker and strategy consultant. Anders is specialized in understanding generations and how they relate to society, work, and the consumption sphere. Anders has published numerous books and articles on a variety of marketing-related subjects, including a Marketing textbook with Philip Kotler.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0415886481
• ISBN 13: 9780415886482
• Reliure: Relié
• Nombre de pages: 174
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible