Case Studies in Crisis Communication - Couverture souple

Couverture souple

ISBN 10 : 0415889901 ISBN 13 : 9780415889902

Editeur : Routledge, 2012

Synopsis

Case Studies in Crisis Communication: International Perspectives on Hits and Misses was organized to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions.

A propos du livre

À propos de l?auteur

Amiso M. George is an Associate Professor of Journalism at Texas Christian University, Fort Worth, Texas, USA where she teaches crisis communication and public relations campaign. A former director of the Strategic Communication graduate program at TCU, she developed and taught the first course in crisis communication in 2003 at the Reynolds School of Journalism, University of Nevada, Reno, where she was also director of the public relations program.

Cornelius B. Pratt, is a contributing editor of Public Relations Quarterly and a Professor at Temple University School of Communications and Theater, USA. Before joining the Temple faculty in 2006, he served for nearly six years in the U.S. Department of Agriculture, in Washington, DC, and for 11 years on the faculty on the faculty at Michigan State University, the last eight years as full professor.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0415889901
• ISBN 13: 9780415889902
• Reliure: Broché
• Nombre de pages: 584
• Éditeur: George Amiso M.
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne