Articles liés à MediaWriting: Print, Broadcast, and Public Relations

MediaWriting: Print, Broadcast, and Public Relations - Couverture rigide

 
9780415891806: MediaWriting: Print, Broadcast, and Public Relations

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Synopsis

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting.

Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals.

Further updates and features include:

  • Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications
  • Two new chapters on lead writing and new new media
  • A separate chapter focused solely on ethics
  • Explanatory "how to" boxes that help students understand and retain main themes
  • Illustrative "It Happened to Me" vignettes from the authors’ professional experiences
  • Discussion questions and exercises at the end of every chapter
  • Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism

In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

W. Richard Whitaker is Professor Emeritus of Journalism and Broadcasting at Buffalo State College (SUNY). Janet E. Ramsey is Distinguished Service Professor and Dean Emerita at Buffalo State (SUNY). Ronald D. Smith is Professor of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

  • ÉditeurRoutledge
  • Date d'édition2012
  • ISBN 10 0415891809
  • ISBN 13 9780415891806
  • ReliureRelié
  • Langueanglais
  • Numéro d'édition4
  • Nombre de pages400
  • Coordonnées du fabricantnon disponible

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Autres éditions populaires du même titre

9780415888035: MediaWriting

Edition présentée

ISBN 10 :  0415888034 ISBN 13 :  9780415888035
Editeur : Routledge, 2012
Couverture souple