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A Guide to Fundraising at Historically Black Colleges and Universities: An All Campus Approach - Couverture rigide

Gasman, Marybeth; Bowman III, Nelson

 
9780415892728: A Guide to Fundraising at Historically Black Colleges and Universities: An All Campus Approach
Couverture rigide
ISBN 10 : 0415892724 ISBN 13 : 9780415892728
Editeur : Routledge, 2011

Synopsis

Winner of the 2012 CASE John Grenzebach Award for Outstanding Research in Philanthropy for Educational Advancement

A Guide to Fundraising at Historically Black Colleges and Universities is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector leaders, this book gives practitioners a comprehensive approach for moving away from out-of-date approaches to improve their institutions.

This practical guide includes:

  • An All Campus Approach―Discussion goes beyond alumni fundraising strategies to address the blended role that faculty, administrators, and advancement professionals can play to achieve fundraising success.

  • Practical Recommendations―End-of-chapter suggestions for quick reference, as well as recommendations integrated throughout.

  • Best Practices and Examples―Data-based content to strengthen fundraisers’ understanding of institutional advancement and alleviate uncertainties.

  • Examples of Innovative Approaches―An entire chapter outlining successful innovative fundraising and engagement programs at various institutions.

  • Extensive Appendices―Useful resources related to grant procurement, endowments, alumni giving, enrollment and retention, financial aid, and other helpful HBCU information.

Both newcomers and seasoned professionals in the HBCU fundraising arena will benefit from the compelling recommendations offered in A Guide to Fundraising at Historically Black Colleges and Universities.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Marybeth Gasman is Professor of Higher Education in the Graduate School of Education at the University of Pennsylvania.

Nelson Bowman III is Director of Development at Prairie View A&M University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2011
Langue
anglais
ISBN 10 
0415892724
ISBN 13 
9780415892728
Reliure
Relié
Nombre de pages
200
Coordonnées du fabricant
non disponible
Personne responsable
non disponible