The Essentials of Marketing Research - Couverture rigide

Silver, Lawrence; Stevens, Robert E.; Wrenn, Bruce; Loudon, David L.

Couverture rigide

ISBN 10 : 041589929X ISBN 13 : 9780415899291

Editeur : Routledge, 2012

Synopsis

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.

A propos du livre

À propos de l'auteur

Lawrence Silver is Associate Professor of Marketing and Management at the John Massey School of Business, Southeastern Oklahoma State University, USA.

Robert Stevens is the John Massey Endowed Professor of Business at John Massey School of Business, Southeastern Oklahoma State University, USA.

Bruce Wrenn is the Colson Endowed Chair Professor of Marketing at the School of Business Administration, Andrews University, USA.

David Loudon is Professor of Marketing at the Brock School of Business, Samford University, USA.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 041589929X
• ISBN 13: 9780415899291
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 376
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne