The Marketing Era: From Professional Practice to Global Provisioning - Couverture rigide

Applbaum, Kalman

 
9780415945431: The Marketing Era: From Professional Practice to Global Provisioning
Couverture rigide
ISBN 10 : 0415945437 ISBN 13 : 9780415945431
Editeur : Routledge, 2003

Synopsis

Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2003
Langue
anglais
ISBN 10 
0415945437
ISBN 13 
9780415945431
Reliure
Relié
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780415945448: The Marketing Era

Edition présentée

ISBN 10 :  0415945445 ISBN 13 :  9780415945448
Editeur : Routledge, 2003
Couverture souple