Articles liés à Social Communication In Advertising

Social Communication In Advertising - Couverture souple

Leiss, William

 
9780415966764: Social Communication In Advertising
Couverture souple
ISBN 10 : 0415966760 ISBN 13 : 9780415966764
Editeur : Routledge, 2005

Synopsis

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.

The third edition includes:

* discussion of new technologies and issues, from the Internet to globalization

* updated and expanded examples and illustrations

* revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

William Leiss is Professor of Policy Studies at Queen's University. Stephen Kline is Professor of Communication at Simon Fraser University. Sut Jhally is Professor of Communications at the University of Massachusetts, Amherst and founder and executive director of The Media Education Foundation. Jacqueline Botterill is a Lecturer at the University of East London.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2005
Langue
anglais
ISBN 10 
0415966760
ISBN 13 
9780415966764
Reliure
Broché
Numéro d'édition
3
Nombre de pages
696
Coordonnées du fabricant
non disponible
Personne responsable
non disponible