Handbook of Tourist Behavior: Theory & Practice - Couverture rigide

 
9780415993609: Handbook of Tourist Behavior: Theory & Practice
Couverture rigide
ISBN 10 : 0415993601 ISBN 13 : 9780415993609
Editeur : Routledge, 2008

Synopsis

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Metin Kozak is Associate Professor in the School of Tourism and Hotel Management, Mugla University, Turkey. As a visiting scholar, he has recently been to the University of Namur, Belgium. He is the author of several books and has widely published in several tourism and hospitality journals.

Alain Decrop is Professor of Marketing at the Louvain School of Management and a member of CeRCLe (Center for Research on Consumption and Leisure) at the University of Namur, Belgium. His works have been published in journals such as Annals of Tourism Research, Tourism Management, the Journal of Travel and Tourism Marketing and Tourism Analysis, as well as in many books.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2008
Langue
anglais
ISBN 10 
0415993601
ISBN 13 
9780415993609
Reliure
Relié
Numéro d'édition
1
Nombre de pages
268
Éditeur
Kozak Metin, Decrop Alain
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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