Advertising, Culture & the Law - Couverture souple

Ramsay, Professor Iain

 
9780421526501: Advertising, Culture & the Law
Couverture souple
ISBN 10 : 0421526505 ISBN 13 : 9780421526501
Editeur : Sweet & Maxwell, 1996

Synopsis

Advertising plays a central role in consumer capitalism, and many students of contemporary society have focused on it in their critiques of consumer culture. Yet little of this literature has influenced legal theories and structures concerning the power of advertising. Advertising, Culture and the Law critically explores legal concepts of the power of advertising in the light of these recent developments in cultural theory. Rejecting traditional concepts of the power of advertising, the author provides an alternative vision of the potential role of law in the regulation of advertisingtexts and images. * Examines the contribution of cultural studies, including feminist analysis, to the development of a cultural theory of advertising power * Analyses central aspects of advertising law such as commercial speech, images of women and minorities, and advertising to children * Assesses the distinction between the reasonable and credulous consumer in misleading advertising

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Présentation de l'éditeur

Advertising plays a central role in consumer capitalism, and many students of contemporary society have focused on it in their critiques of consumer culture. Yet little of this literature has influenced legal theories and structures concerning the power of advertising. Advertising, Culture and the Law critically explores legal concepts of the power of advertising in the light of these recent developments in cultural theory. Rejecting traditional concepts of the power of advertising, the author provides an alternative vision of the potential role of law in the regulation of advertising texts and images. * Examines the contribution of cultural studies, including feminist analysis, to the development of a cultural theory of advertising power * Analyses central aspects of advertising law such as commercial speech, images of women and minorities, and advertising to children * Assesses the distinction between the reasonable and credulous consumer in misleading advertising

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Sweet & Maxwell
Date d'édition
1996
Langue
anglais
ISBN 10 
0421526505
ISBN 13 
9780421526501
Reliure
Broché
Nombre de pages
215
Coordonnées du fabricant
non disponible
Personne responsable
non disponible