Spent: Sex, Evolution and the Secrets of Consumerism - Couverture rigide

Miller, Geoffrey

Couverture rigide

ISBN 10 : 0434010138 ISBN 13 : 9780434010134

Editeur : William Heinemann Ltd, 2009

Synopsis

Why do we buy? Why are so many of our consumer choices simply a waste of time, energy, and money? How does advertising really work? And why are pregnant women more racist than the rest of us? In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of "The Mating Mind" uses evolutionary psychology to explain the phenomenon of modern brand-driven consumerism. Traversing the murky terrains of marketing, advertising, brands, media, genetics, neuroscience and the latest advances in evolutionary biology to explore human behavior, Spent argues that many of our product choices are driven by the desire not to feel good, but to look good, by displaying our evolutionary fitness to those around us. At once a searing critique of the excesses of twenty-first-century consumerism and a masterful new take on understanding how the mind works, Spent is a radical, timely and original book.

A propos du livre

À propos de l'auteur

Geoffey Miller is currently Associate Professor of Psychology at the University of New Mexico. His 2000 debut The Mating Mind: How Sexual Choice Shaped the Evolution of Human Nature was praised by Richard Dawkins, Matt Ridley and a host of prominent UK reviewers and scientists.

Détails de l'édition

• Éditeur: William Heinemann Ltd
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0434010138
• ISBN 13: 9780434010134
• Reliure: Relié
• Nombre de pages: 384
• Coordonnées du fabricant: Penguin Random House Verlagsgruppe GmbH; kundenservice@penguinrandomhouse.de; ; Neumarkter Straße 28; München; Bayern; 81673; Allemagne