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The Practice of Advertising
Edité par
Heinemann, London England, 1978
ISBN 10 : 0434903620
ISBN 13 : 9780434903627
Ancien ou d'occasion
Soft cover
Vendeur : The London Bookworm, East Sussex, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Soft cover. Etat : Good. 1st Paperback Edition. Paperback. Couple of small marks to cover. Published on behalf of the CAM Foundation and the Institute of Marketing. Contents: preface. Biographical Notes. Introduction. Marketing and the Function of Advertising Within It. The Advertiser. The Advertising Agency. Media. Sales Promotion and Merchandising. Creativity. Production Processes. Consumer Research. Media Research. Media Planning. Rules and Advertising. International Advertising. Training For a Career in Advertising. Appendix: Trade and Professional Bodies. Index. 196 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.). N° de réf. du vendeur 088293
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EUR 8,60
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Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
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