Synopsis
This is an introduction to marketing law which is aimed at students of the Institute of Marketing (Certificate), the Institute of Purchasing and Supply and the Institute of Chartered Secretaries and Administrators. It accommodates the latest changes to the syllabuses and covers civil and criminal law, the law of contracts, sale of goods, agency, patents, copyrights, trademarks and passing off, commercial disputes, negotiable instruments, product descriptions and advertising, product safety, prices, consumer credit, monopolies, mergers, restrictive trade practices and competition, data protection, trade bodies and self protection.
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Présentation de l'éditeur
This book emphasises the duties imposed on a business as a legal entity with legal responsibilities. Accordingly, it deals with those aspects of law which relate to the structure and form of a business organisation, its liability to employees, the making of contracts and their liabilities, its social responsibilities, its provision of financial services, and its activities in marketing goods and services.
Importantly, it deals with EU business law in the context of free movement of goods and services and competition.
Biographie de l'auteur
Richard Lawson was Senior Lecturer in Law at Southampton University. He is currently a Senior Partner of Lawmakr, the marketing law advisory service. Richard is the author of Exclusion Clauses and Unfair Contract Terms, and a regular contributor to legal periodicals.
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