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Synopsis
The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising. The first and overriding principle of advertising is that it is all about selling and shifting product. The topics covered include an elaborate discussion on the job of a copywriter; agencies and their clients; fundamentals about creating an ad; and copy philosophy. This book also discusses the importance of headline; copy proper; setting a good example; words, campaigns, research, and things; and radio and television. Final analysis, exercise conclusions, and getting and keeping a copywriting job are also presented in this book. This text also provides a glossary of advertising terms. This book is essential for advertising students and those individuals aiming a copywriting career.
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The secrets of successful copywriting
Edité par
Heinemann, 1986
ISBN 10 : 0434916110
ISBN 13 : 9780434916115
Ancien ou d'occasion
Paperback
Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. N° de réf. du vendeur CHL10536024
Quantité disponible : 1 disponible(s)
Image d'archives
The secrets of successful copywriting
Edité par
Heinemann, 1986
ISBN 10 : 0434916110
ISBN 13 : 9780434916115
Ancien ou d'occasion
Couverture rigide
Vendeur : Greener Books, London, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Unknown Binding. Etat : Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. N° de réf. du vendeur 4790280
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Image d'archives
The Secrets of Successful Copywriting
Edité par
Heinemann, 1986
ISBN 10 : 0434916110
ISBN 13 : 9780434916115
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001026786
Quantité disponible : 2 disponible(s)