Marketing Fresh Fruits and Vegetables - Couverture rigide

How, R.B.

Couverture rigide

ISBN 10 : 0442004508 ISBN 13 : 9780442004507

Editeur : Van Nostrand Reinhold Inc.,U.S., 1995

Synopsis

1 Markets, Sources, and the Marketing System.- 1. The United States Market for Food.- 2. The United States Market for Fresh Fruits and Vegetables.- 3. Sources of Fresh Fruits and Vegetables.- 4. Major Sources of Supply: California, Florida, and Mexico.- 5. The Marketing System and Firms Involved: An Overview.- 6. Marketing Systems for Three Major Fruits and Vegetables: Oranges, Apples, and Tomatoes.- 2 The Marketing Environment.- 7. Market Information: Agricultural Statistics, Grading and Inspection, Market News, and Other Information Sources.- 8. Market Prices and Price Analysis.- 9. Trade Practices, Credit Ratings, and Regulation of Trading (Perishable Agricultural Commodities Act).- 10. Cooperative Marketing.- 11. Marketing Orders.- 12. Pesticide Use and Food Safety.- 13. Nutritional Quality and Nutrition Marketing.- 14. Generic, Brand, and Private Label Advertising and Promotion.- 3 Marketing Operations and Firms.- 15. International Trade.- 16. Shipping Point Operations and Firms.- 17. Long Distance Transportation.- 18. Wholesaling at Destination and Terminal Market Facilities.- 19. Food Retailers and Retailing.- 20. The Foodservice Industry.- 21. Direct Marketing by Farmers to Consumers.- 4 Epilogue.- 22. Future Prospects.

Détails de l'édition

• Éditeur: Van Nostrand Reinhold Inc.,U.S.
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0442004508
• ISBN 13: 9780442004507
• Reliure: Relié
• Nombre de pages: 352
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne