Understanding Color: An Introduction for Designers - Couverture souple

Couverture souple

ISBN 10 : 0442016832 ISBN 13 : 9780442016838

Editeur : Van Nostrand Reinhold

Synopsis

Book by Holtzschue Linda

A propos du livre

Quatrième de couverture

Reliable theory and practical solutions for every color–related design problem

Prepare to change the way you look at color. In Understanding Color, Second Edition, Linda Holtzschue shows you how to forge an alliance between your emotional, intuitive response to color and the theories that explain it. More importantly, she shows you how to use color more comfortably, creatively, and effectively than ever before.

Mastering basic color concepts through straightforward, easy–to–follow instruction, you′ll learn how different light sources affect color rendition, how placement changes colors, how to avoid costly color mistakes, and how to resolve the typical color problems that confront design professionals. This Second Edition is full of powerful new features that reflect the latest issues in color and design, including:
∗ A new chapter on the challenges of designing with color on the computer
∗ Comprehensive coverage of color marketing issues
∗ Scores of new illustrations
∗ An important workbook section with exercises to reinforce color concepts
∗ Valuable tips for using color in the working environment

For students and professionals in graphic design, architecture, interior design, landscape architecture, and industrial and textile design, Understanding Color, Second Edition is an unparalleled source of authoritative information and practical solutions for virtually every color–related design problem you will encounter in your work.

Quatrième de couverture

From theory to practice enhance your skills in working with color

Now in an updated Third Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. Through authoritative, easy–to–follow instruction, you′ll learn how to use color more comfortably, creatively, and effectively than ever before.

Take your work to the next level by exploring how different light sources affect color rendition, how placement changes colors, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This Third Edition is full of powerful new features that reflect the latest issues in color and design, including:

• Updated material for successfully designing with color in a digital environment
• Innovative coverage of color marketing issues
• Dozens of new illustrations
• Helpful tips for using color in the working environment
• Valuable exercises to reinforce color concepts

Understanding Color, Third Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in graphic design, architecture, interior design, landscape architecture, and industrial and textile design.

Détails de l'édition

• Éditeur: Van Nostrand Reinhold
• ISBN 10: 0442016832
• ISBN 13: 9780442016838
• Reliure: Broché
• Langue: anglais
• Coordonnées du fabricant: non disponible