Menu Pricing and Strategy - Couverture souple

Miller, Jack E.; Pavesic, David V

Couverture souple

ISBN 10 : 0442022093 ISBN 13 : 9780442022099

Editeur : Titles Supplied by John Wiley & Sons Australia, 1996

Synopsis

Book by Miller Jack E Pavesic David V

A propos du livre

Présentation de l'éditeur

Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry′s top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms

Détails de l'édition

• Éditeur: Titles Supplied by John Wiley & Sons Australia
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0442022093
• ISBN 13: 9780442022099
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible