Articles liés à Retail Store, The

Retail Store, The - Couverture rigide

 
9780442227333: Retail Store, The
Couverture rigide
ISBN 10 : 0442227337 ISBN 13 : 9780442227333

Synopsis

Book by Green William R

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The Second Edition of The Retail Store: Design and Construction show how to design successful selling machines catering to todays sophisticated and demanding shoppers. Step-by-step you are shown how to analyze your design needs according to your type of store, its location, the product, price-point, and budget. You will find out how to design and organize a store that reinforces a desired image, attracts the right kind of shoppers and motivates buying behavior. Create flexible, timeless and tasteful stores that stimulate todays customers to buy.The psychology of buying and selling as it impacts the various elements of store design including: spatial organization, product display, storefronts, material selection, lighting and systems is covered in detail. In depth explanations and case studies of merchandising design and product placement, store fixtures, graphics, store re-imaging, scheduling, and security are included as well as cutting edge tips on emerging areas such as theater-like lighting, fiber-optic technology, and smell and taste research. The Second Edition of The Retail Store: Design and Construction spells out proven techniques for designing and constructing stores that are durable, flexible, efficient, appropriate, and stimulation...in short...stores that sell.

Biographie de l'auteur

William R. Green is a registered architect and principal of the Chicago office of Nadel Architects Inc. specializing in retail and other commercial structures. A frequent lecturer on shopping center and store design, he is also a member of the Editorial Board of Shopping Center Business magazine. He earned his B. Arch at the University of Illinois and his J.D. at Loyola University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Langue
anglais
ISBN 10 
0442227337
ISBN 13 
9780442227333
Reliure
Relié
Coordonnées du fabricant
non disponible
Personne responsable
non disponible