Methods in Consumer Research, Volume 1 - Couverture souple

Couverture souple

ISBN 10 : 0443222797 ISBN 13 : 9780443222795

Editeur : Woodhead Publishing, 2026

Synopsis

Methods in Consumer Research, Volume 1: Theoretical and Practical aspects, 2nd
edition, brings together the world's leading experts in global consumer research who
provide a fully comprehensive state-of-the-art coverage of advances in methods in consumer
science.

The new edition, thoroughly revised and updated, touches on the latest developments in
consumer behavior. It includes a theoretical overview of consumer behavior, followed by a
detailed description of qualitative techniques, including coverage of focus groups, projective
techniques, ethnography, and social media. Quantitative methods are also addressed from
both an explicit and implicit perspective. A section specifically delves into physiological
measurements, such as eye-tracking, facial reading, and fMRI.

In conjunction with the second volume, which covers specific applications, this book is an
invaluable reference for academics working in the fields of sensory and consumer science,
psychology, marketing, and nutrition. Through examples of the methodologies being applied
throughout, it serves as a practical guide to practitioners in both the public and private sector.

A propos du livre

À propos des auteurs

Gastón Ares works as a professor and researcher in the Department of Food Science and Technology, Faculty of Chemistry, University of the Republic (UdelaR). He works in the area of Sensory and Consumer Science Assessment, working particularly on methodological aspects of new product development and the study of consumer perception. He has extensive experience in research through participation in numerous projects at national and international level. In 2011 he won the prize "Food Quality and Preference Elsevier Award for a Young Researcher". He serves as a reviewer for several journals in the area and is a member of the Editorial Committee of the Journal of Sensory Studies journals and Food Quality and Preference.

Paula's research has focused on the exploration of new methodologies to further understanding sensory and consumer perception, in particular sensory descriptive techniques with the use of consumers and the influence of non-sensory parameters in consumer food choice. She is a member of the Editorial Board and Guest Editor of Food Research International and of Current Opinion in Food Science. She also has a part-time associate professor position in in sensory and consumer science at the Norwegian University of Life Sciences (NMBU).

Détails de l'édition

• Éditeur: Woodhead Publishing
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 0443222797
• ISBN 13: 9780443222795
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 548
• Éditeur: Ares
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible