Articles liés à Elsevier's Dictionary of Advertising in English,...

Elsevier's Dictionary of Advertising in English, German, French, and Russian - Couverture rigide

Manoilova, S.G.; Konstantinova, D.H.

 
9780444506917: Elsevier's Dictionary of Advertising in English, German, French, and Russian
Couverture rigide
ISBN 10 : 0444506918 ISBN 13 : 9780444506917
Editeur : Elsevier Science Ltd, 2002

Synopsis

The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message.


To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography.


This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message.


To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography.


This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.

Revue de presse

...In the era of globalization, the Dictionary provides a useful link to trade partners as well as competitors. It is an outstanding and reliable work.
American Reference Books Annual, 2003

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Elsevier Science Ltd
Date d'édition
2002
Langue
anglais
ISBN 10 
0444506918
ISBN 13 
9780444506917
Reliure
Relié
Nombre de pages
568
Coordonnées du fabricant
Elsevier GmbH
https://www.elsevier.com/

Jägerstraße 41
Berlin
Berlin
10117
Allemagne