Handbook of Media Economics - Couverture rigide

Couverture rigide

ISBN 10 : 0444627219 ISBN 13 : 9780444627216

Editeur : North-Holland, 2015

Synopsis

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics.

The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics.

A propos du livre

À propos des auteurs

Simon Anderson is Commonwealth Professor of Economics at the University of Virginia. He has published on advertising, search and information, price dispersion, media economics, and industrial organization.

Joel Waldfogel is Frederick R. Kappell Chair in Applied Economics. Previously the Ehrenkranz Family Professor of Business and Public Policy at the Wharton School, University of Pennsylvania, he has conducted empirical studies of price advertising, media markets, and issues related to digital products.

A Professor at the Institute for International Economic Studies, David Stromberg is also a Research Affiliate in the Public Policy Program at the Center for Economic and Policy Research in Washington, DC. He has published on the influence exerted by media on public policy.

Détails de l'édition

• Éditeur: North-Holland
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 0444627219
• ISBN 13: 9780444627216
• Reliure: Relié
• Nombre de pages: 562
• Éditeur: Anderson Simon P., Waldfogel Joel, Stromberg David
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible