Consumer Market Research Handbook - Couverture rigide

 
9780444876935: Consumer Market Research Handbook
Couverture rigide
ISBN 10 : 0444876936 ISBN 13 : 9780444876935
Editeur : Elsevier Science Ltd, 1986

Synopsis

As a Handbook, this volume is intended to provide a down-to-earth description of what is involved in designing, carrying out and applying market research to the kinds of problems regularly and widely encountered in business and commerce (and indeed in other fields of activity). The first half of the book deals with the different aspects of designing and carrying out research. The second half describes the ways in which market research is applied to diverse types of marketing and business problems. The text of this third edition has been substantially rewritten, by practising professionals, and therefore provides the most comprehensive up-to-date coverage of the field currently available.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Elsevier Science Ltd
Date d'édition
1986
Langue
anglais
ISBN 10 
0444876936
ISBN 13 
9780444876935
Reliure
Relié
Numéro d'édition
3
Nombre de pages
850
Éditeur
Worcester Robert M., Downham John
Coordonnées du fabricant
non disponible
Personne responsable
non disponible