Articles liés à Microeconomic Contributions to Strategic Management
Synopsis
Contributions in strategy have frequently been grounded upon managers and business consultants experiences. However, these experiences are limited in scope and are ad-hoc responses to more intricate problems. In the last decade, with the emergence of industrial organization successful efforts have been made to root strategic issues in more systematic approaches and stronger concepts. The present book includes the most recent contributions of microeconomics to strategic management. It encompasses topics such as: strategic alliances and cooperations, innovation, vertical integration, entry strategy, quality & price competition. Each chapter is an original contribution, written by a leading scholar of the field. In addition, to appeal to a broader readership, the contributors have adapted the style and the presentation to non-academic people.
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Microeconomic contributions to strategic management / edited by Jacques Thépot, Raymond-Alain Thiétart.-- North-Holland : Distributors for the U.S. and Canada, Elsevier Science Pub. Co.; 1991.-- (Advanced series in management ; v. 16).
Edité par
North-Holland : Distributors for the U.S. and Canada, Elsevier Science Pub. Co., Amsterdam, &c., 1991
ISBN 10 : 0444890823
ISBN 13 : 9780444890825
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Vendeur : Yushodo Co., Ltd., Fuefuki-shi, Yamanashi Pref., Japon
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. x, 233 p. Ex-Library. N° de réf. du vendeur GU1280
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EUR 18,17
Expédition à EUR 30,86
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Expédition depuis Japon vers Etats-Unis
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