Microeconomic Contributions to Strategic Management - Couverture rigide

 
9780444890825: Microeconomic Contributions to Strategic Management
Couverture rigide
ISBN 10 : 0444890823 ISBN 13 : 9780444890825
Editeur : Elsevier Science Ltd, 1991

Synopsis

Contributions in strategy have frequently been grounded upon managers and business consultants experiences. However, these experiences are limited in scope and are ad-hoc responses to more intricate problems. In the last decade, with the emergence of industrial organization successful efforts have been made to root strategic issues in more systematic approaches and stronger concepts. The present book includes the most recent contributions of microeconomics to strategic management. It encompasses topics such as: strategic alliances and cooperations, innovation, vertical integration, entry strategy, quality & price competition. Each chapter is an original contribution, written by a leading scholar of the field. In addition, to appeal to a broader readership, the contributors have adapted the style and the presentation to non-academic people.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Elsevier Science Ltd
Date d'édition
1991
Langue
anglais
ISBN 10 
0444890823
ISBN 13 
9780444890825
Reliure
Relié
Nombre de pages
244
Éditeur
Thepot J., Thietart Raymond-Alain
Coordonnées du fabricant
non disponible
Personne responsable
non disponible