A Whack on the Side of the Head: How You can be More Creative - Couverture souple

Von Oech, Roger

 
9780446391580: A Whack on the Side of the Head: How You can be More Creative
Couverture souple
ISBN 10 : 0446391581 ISBN 13 : 9780446391580
Editeur : Grand Central Publishing, 1990

Synopsis

Book by von Oech Roger

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

For more than a quater of a century, one book has been a consistent leader in stimulating creativity and innovation... A Whack on the Side of the Head. Now Roger von Oech's classic work on creativity is back-and better than ever-in this special twenty-fifth anniversary edition. Revised and updated with new ideas, this definirive edition offers more stories, examples, and exercises to bring its famous innovation boosters to a modern generation. Learn how to; overcome the ten biggest mental locks and unleash the full potential of your mind, use the four roles of the creative process-Explorer, Artist, Judge, and Warrior-to generate and apply new ideas, exploit the power of discontinuity, constraints, and 'playing the fool' to find the 'second right anwser'...and much, much more!

Revue de presse

'Business brilliance!' (USA Today)

'This new WHACK is even more potent.' (Betty Edwards, author of Drawing on the Right Side of the Brain)

'What a technique!' (ABC's 20/20)

'Using this product may beat consulting the I Ching.' (Fortune)

'Roger von Oech has won a loyal following around the country.' (BusinessWeek)

'Very refreshing...a book about how to get through life!' (Richard Bolles, Author of What Color Is Your Parachute)

'Roger von Oech runs alps around everyone else in the creativity consulting business.' (San Francisco Examiner)

'A wonderfully entertaining book that will enhance your creative ability. It will make a difference in your life!' (James Adams, author of Conceptual Blockbusting)

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Grand Central Publishing
Date d'édition
1990
Langue
anglais
ISBN 10 
0446391581
ISBN 13 
9780446391580
Reliure
Broché
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780446404662: A Whack on the Side of the Head: How You Can Be More Creative

Edition présentée

ISBN 10 :  0446404667 ISBN 13 :  9780446404662
Editeur : Grand Central Publishing, 2008
Couverture souple