A Whack on the Side of the Head: How You Can Be More Creative - Couverture souple

Von Oech, Roger

Couverture souple

ISBN 10 : 0446404667 ISBN 13 : 9780446404662

Editeur : Grand Central Publishing, 2008

Synopsis

This is the 25th anniversary edition of the creativity classic by Dr. Roger von Oech.

Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many more. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world.

Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks and unlock your mind for creative thinking. This new edition will attract an entire new generation of readers with updated and mind-stretching material.

A propos du livre

À propos de l?auteur

Roger von Oech is the president of Creative Think, a California-based consulting firm that has conducted creativity seminars with such companies as American Express, Apple Computer, AT&T, CBS, IBM, NBC, and NASA. He earned his doctorate from Stanford University in a self-conceived program in the history of ideas.

Détails de l'édition

• Éditeur: Grand Central Publishing
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0446404667
• ISBN 13: 9780446404662
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
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