Synopsis
The first inside story of the making of a sports icon, this book explores the fascinating hold Michael Jordan has on the popular imagination, and the savvy marketing moves that have forged this unprecedented bond between a superstar and his public. 8-page photo insert.
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Taking to the Air: The Rise of Michael Jordan
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Grand Central Pub, 1992
ISBN 10 : 0446516295
ISBN 13 : 9780446516297
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Taking to the Air: The Rise of Michael Jordan
Edité par
Grand Central Pub, 1992
ISBN 10 : 0446516295
ISBN 13 : 9780446516297
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Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00104172276
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Taking to the Air: The Rise of Michael Jordan
Edité par
Grand Central Pub, 1992
ISBN 10 : 0446516295
ISBN 13 : 9780446516297
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Couverture rigide
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
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Etat : Good. Good condition ex-library book with usual library markings and stickers. N° de réf. du vendeur 00105710733
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Taking to the Air : The Rise of Michael Jordan
Edité par
Grand Central Publishing, 1992
ISBN 10 : 0446516295
ISBN 13 : 9780446516297
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Etat : Good. 1st ptg. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 11016258-75
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Taking to the Air : The Rise of Michael Jordan
Edité par
Grand Central Publishing, 1992
ISBN 10 : 0446516295
ISBN 13 : 9780446516297
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Good. 1st ptg. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 17941619-6
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Taking to the Air: The Rise of Michael Jordan
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Grand Central Pub, 1992
ISBN 10 : 0446516295
ISBN 13 : 9780446516297
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Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0446516295I3N00
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Taking to the Air: The Rise of Michael Jordan
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Grand Central Pub, 1992
ISBN 10 : 0446516295
ISBN 13 : 9780446516297
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hardcover. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_465082352
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Taking to the Air: The Rise of Michael Jordan
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Grand Central Pub, 1992
ISBN 10 : 0446516295
ISBN 13 : 9780446516297
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hardcover. Etat : Good. Ex-library usual stamps and markings Good condition but not perfect, Cover has minor nicks and tears, spine shows some creases from use. Ask Questions and request photos if your buying for the cover and not the content. STOCK PHOTOS MAY VARY FROM THE ACTUAL ITEM. ACTUAL PHOTOS AVAIL. UPON REQUEST. N° de réf. du vendeur 4ZF000000MJX
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Taking to the Air: The Rise of Michael Jordan
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Little, Brown & Company March 1992, 1992
ISBN 10 : 0446516295
ISBN 13 : 9780446516297
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Vendeur : Dunaway Books, St. Louis, MO, Etats-Unis
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Taking to the Air: The Rise of Michael Jordan
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Grand Central Pub 0, 1992
ISBN 10 : 0446516295
ISBN 13 : 9780446516297
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Vendeur : Jadewalky Book Company, HANOVER PARK, IL, Etats-Unis
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Etat : Used - Very Good. From Library JournalThe number of books about Jordan and the Chicago Bulls is now in double figures, but this entry is one of the best. It is not just a biography of Jordan, or a rehash of the Bulls' championship season--it attempts to go behind the scenes of pro basketball's most recognizable figure. Naughton describes Jordan's basketball life in some detail, and tells the role of Jordan's parents, teammates, and family. The book breaks new ground in describing Jordan's business dealings, particularly with Nike. Of great interest is the ambivalent perception and involvement of Jordan in the black community. This book is several levels above most sports biographies. Recommended for public and school libraries.- William O. Scheeren, Hempfield Area H.S. Lib., Greensburg, Pa.Copyright 1992 Reed Business Information, Inc.Product DescriptionThe inside story of Michael "Air" Jordan's career tells how the man became an icon after intense marketing strategies played on the hoopster's skill and congeniality to sell everything from breakfast cereal to automobiles. 35,000 first printing.From Kirkus ReviewsBesides offering a solid chronological biography and record of Michael Jordan's basketball career, here Naughton (My Brother Stealing Second, 1989) also gives an astute assessment of this superstar's impact on society and of ``the conflict between self and symbol'' for an American icon. The ``most successfully marketed athlete in the history of team sports,'' ``Air'' Jordan's popularity transcends the basketball court and, according to Naughton, the racial boundaries encountered by other black athletes and celebrities. Examining Jordan's development from his youth through his emotional catharsis after the 1991 NBA championship, the author finds a man possessed by the need to compete and excel--but one also steeped in the values of family and charity. A member of the 1984 Olympic team following his illustrious career at the Univ. of North Carolina, Jordan's impact on the NBA was felt almost immediately, both on and off the court. His incredible acrobatics and scoring sprees, combined with his unprecedented $2.5 million, five-year contract with Nike and his persistent confrontation with the Chicago Bulls' front office over personnel decisions, marked him as a man apart, one who would become ``bigger than the game he played.'' Jordan's phenomenal appeal is grounded in part, Naughton argues, ``in the public's perception that fame has not spoiled him.'' Handsome, soft-spoken, and seemingly approachable, Jordan is the black embodiment of a Horatio Alger character. Naughton perceptively notes that other black superstars find that their success ``has not been taken as a sign of racial worthiness, but as a sign of genetic peculiarity.'' Despite Jordan's success, however, Naughton says that the player thus far ``has neither encountered the circumstances nor taken the risks that would make him a truly forceful actor in the nation's racial drama.'' Insightful and well written: a fine analysis of the business side of sports and of the creation of a modern legend. (Eight-page photo insert.) -- Copyright ©1992, Kirkus Associates, LP. All rights reserved. N° de réf. du vendeur 83-FX2R-EW8D
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